Broadcast Supply Worldwide (BSW) has signed an agreement allowing it to bring Lawo’s radio production and broadcast infrastructure solutions to stations across the United States.
This includes integrated packages built around Lawo’s IP-based workflow technology.
Specifically, BSW will support Lawo customers with system design consultation, product configuration, logistics, and ongoing technical support, working alongside certified integration partners to ensure installations are professionally implemented and optimized for each broadcaster’s needs.
The announcement also introduces BSW’s new Lawo crystal Radio Solution Packages, which bundle pre-configuration, remote commissioning, and ongoing support to help broadcasters deploy modern IP-based studio environments.
“For more than five decades, BSW has built its reputation on helping broadcasters find the right technology and implementing solutions that truly work for their operations,” said Bryan Seeley, President and CEO of Broadcast Supply Worldwide. “Partnering with Lawo is an exciting step forward for us. Lawo is one of the most respected innovators in broadcast technology, and together we’re bringing powerful, scalable, IP-based solutions to radio stations across the country with the support and expertise our customers expect from BSW.”
Lawo has spent more than 50 years developing broadcast technologies used by radio and television organizations worldwide. Its products unify workflow management, control, processing, physical I/O, and human interfaces into flexible systems designed to support modern, IP-driven broadcast environments.
“We’re thrilled to welcome BSW as a new partner in the United States,” said Christian Schniering, Director of Business Development for Radio at Lawo. “Their deep expertise and longstanding commitment to the radio industry make them an ideal partner and, together, we look forward to bringing powerful, future-ready solutions to broadcasters across the country.”
