PORTLAND, ORE. — When it comes to fully assessing where U.S. media advertising is heading, Brian Wieser, founder of Madison & Wall, is perhaps one of the nation’s foremost analysts. He’s taken a close look at the advertising economy over the last few months, and Wieser’s assessment is a positive one: He’s raised his expectations for the advertising industry in 2024, but is broadcast media along for the ride?
Not necessarily.
