Toyota USA has signed on as the charter advertiser of the nation’s first broadcast TV network for African Americans. Launching 9/26, Bounce TV has begun to secure major national advertising partners. The charter sponsorship agreement was brokered by the network’s media sales firm ACE Media and Toyota USA’s multicultural advertising agency Burrell Communications Group in Chicago.
“We are proud to be associated with this historic beginning and we believe that Bounce TV’s mission to reach an under-served audience is a very attractive enhancement to our ongoing efforts to reach African American consumers,” commented Dionne Colvin, National Marketing Media manager for Toyota, USA.
“Toyota USA has once again proven that their significant commitment to African American consumers is second to none,” said Martin Luther King III, member of Bounce TV’s founding group and board of directors. “We are thrilled to have such a quality brand as Toyota USA be the inaugural sponsor of Bounce TV.”
Bounce TV expects to be available in 50% of the country at launch, with more markets added by the end of the year. It will target African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more.
Via affiliation agreements with Gannett, Belo, Nexstar, LIN TV and Raycom Media, Bounce TV will be available in Atlanta, Houston, Cleveland/Akron, Charlotte, Cincinnati, Indianapolis, Hartford/New Haven, Norfolk, Dayton, West Palm Beach, Birmingham, Memphis, Louisville and Richmond, VA among other markets.
