Borrell: Radio’s Digital Ad Discovery Tempers ‘Tepid’ Growth


Based on activity in the first half of this year, Borrell Associates has readjusted several of its 2019 local advertising projections and, in turn, released its 2020 forecasts.

The biggest change is in the Addressable Digital Revenue — the amount of digital ad revenue available to local media companies in a market. “While that slice of the digital pie is growing, it’s not growing as fast as initially anticipated,” Borrell notes.

But, Borrell has a big positive statement to make about Radio.

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