Broadcast Media ‘Effectiveness’: A COVID-Era Casualty


On December 9 at 3:20pm Eastern, noted media revenue analyst Gordon Borrell will offer Radio’s Financial Summit, Forecast 2021 LIVE, attendees an exclusive look at the findings from a just-completed survey of 944 radio buyers. He saw some major trends — some good, some scary.

Ahead of the appearance, Borrell has released topline results from Borrell Associates’ 2020 Local Advertiser Survey. 

What are the key findings? For one, broadcast media took a big hit in “effectiveness.”

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