The Radio Advertising Bureau (RAB) is actively engaging marketers and advertisers through its ongoing “Radio Works” initiative, created under the leadership of Mike Hulvey. On September 17, he’ll be turning to the CEO of The Media Audit to demonstrate the power of AM/FM for financial services brands.
The next presentation, “Radio Works for Financial Services,” will see Phillip Beswick participate in a session designed to help sellers and managers understand how they can pitch, service and retain clients in a key advertising category in radio.
“From banks to brokers, radio reaches decision-makers where they live, drive and invest—often when they’re most receptive,” the RAB said.
Beswick will dive into data from The Media Audit to reveal why local radio is “a secret weapon” for financial advertisers. Beswick will also unpack how radio’s share of media time stacks up across key financial categories and why it’s still one of the most trusted and cost-effective platforms in the media mix.
The presentation will take place at 1pm Eastern on Wednesday, September 17.
Registration for the presentation is free for RAB members. It will also be available for on-demand viewing. To register, click here.
