LOS ANGELES — Radio imaging, voiceover, programming, podcasting, and jingles specialist Benztown has partnered with a heritage production music library service, creating an opportunity for radio stations to use the content via a cash or barter agreements.
The deal is with APM Music, a joint venture between Sony Music Publishing and Universal Music Publishing. It opens up new opportunities for on-air spots and digital ads, as well as for social media.
The APM Music library includes 1.3 million tracks across a multitude of genres and styles from around the world.
APM Music also offers a dedicated team of Music Directors available in real-time to make music recommendations.
APM Music President/CEO Adam Taylor commented, “We are thrilled to have Benztown put APM’s unmatched music catalog at the fingertips of a very broad radio audience, further cementing our position in this vertical. We are looking forward to seeing radio stations of all sizes leverage the power of APM’s platform to take their programming to the next level.”
Dave “Chachi” Denes, President of Benztown, said, “This has been the goal, to build something that gives stations the ability to have all their productions needs fulfilled under one roof. Not just to make things easier, but to help them save money without ever compromising on quality. Our partnership with APM brings that vision full circle. We’re now the only production company offering a true 360-degree solution—23 world-class imaging libraries, access to over 150 top-tier VO talents on barter, and premium Custom Imaging, Commercial Production, and AI SPEC Spot production via SPECai, a joint venture with our partners Compass and ENCO. It’s the kind of quality, service, and savings I’ve always wanted to deliver—and now, we can.”
