Behind The Metrics On SBS’s Houston Return

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As RBR+TVBR first reported on Friday (4/21), Spanish Broadcasting System is agreeing to acquire KROI-FM 92.1 — a 40kw Class C1 facility serving Houston from the southern metro city of Seabrook, Tex.


Now that the asset purchase agreement has been signed, some market analysts are drawing attention to the valuation of KROI. Was it a steal of a deal, or was the price SBS is paying a fair price for a Black Gospel station with various formats to its name under Urban One ownership?

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