It’s a rebranding process that began in January 2023, which included hiring local artist and composer Wendel Patrick to create a sonic identity. Now, under the branding of “Community Amplified,” the back offices of WYPR and WTMD have united to create Baltimore Public Media.
WYPR-FM 88.1 is the Baltimore market’s home for NPR programming, while WTMD-FM 89.7 has emerged in recent years as the Adult Alternative music home for the marketplace, in particular following the sale of WRNR-FM 103.1 in Annapolis by Steve Kingston.
“Our new parent company brand symbolizes the union of WYPR and WTMD, connecting their shared commitment to community, diverse storytelling, and their profound roots in radio,” said Kristin Laporte, Director of Marketing & Strategy for Baltimore Public Media. “Baltimore Public Media also embodies our dedication to extending beyond traditional radio, ensuring accessibility, and enriching the lives of our community – meeting them wherever they are — across Baltimore City and County, throughout Maryland, and beyond, online, on-demand, on mobile, through events and in ways not yet imagined.”
The journey to Baltimore Public Media began in November 2021 when WYPR acquired
WTMD from Towson University for $3 million. Greg Guy served as the seller’s broker, representing Towson University. Serving as Towson’s legal counsel was Sally Buckmanof Lerman Senter.
