Avid has signed a strategic collaboration agreement with Amazon Web Services (AWS) designed to deliver a cloud-based production framework that helps television production companies address including rising costs, reduced budgets, and increasingly complex workflows.
The new Avid on AWS production framework gives broadcasters access to Avid’s post-production solutions — offering the Avid Media Composer video editing software and Avid NEXIS storage on AWS.
“Unlike traditional on-premises post-production models, which require heavy upfront investment, the new Avid on AWS production framework delivers enterprise-class security, compliance, and seamless scaling,” Avid says. “The framework empowers TV and film production companies and post-production facilities to reduce infrastructure complexity, cut operational costs by as much as 40%, and shrink deployment time by roughly 60% through automated workflows. The framework also addresses the skills shortages many production teams face by providing remote access to global talent.”
Avid CEO Wellford Dillard said, “Moving post-production to the cloud means we give creative teams faster, more efficient workflows and real-time collaboration, making it easier than ever for them to view and access media, and eliminate wait times that interrupt the creative process and flow. At Avid, we know that every timeline tells a story, and we are committed to powering creators to craft and tell their stories, and capture inspiration anytime, anywhere.”
The Avid on AWS production framework will be available in AWS Marketplace, with expanded offerings for TV, including advanced training programs, will roll out throughout 2025.
“The collaboration between Avid and AWS helps set a new standard for efficient, global content production,” said Chris Blandy, Global Leader, Strategy and Business Development for Media & Entertainment at AWS. “Together, we are empowering the media and entertainment industry to accelerate the pace of implementation and content delivery. The Avid on AWS production framework will eliminate costly operational burdens and help maintain professional management standards for post-production.”
