The Golden Arches are back in a big way with respect to broadcast media ad dollar allocation, and a recommitment to spot TV and spot radio.
That said, the big takeaway from the latest Media Monitors Spot Ten TV report is the renewed presence of auto dealer associations, who are committing to broadcast TV to help bring a last-minute push in auto sales and leases ahead of what could be the end of fiscal 2019 for many.
Active users of spot TV among automotive brands in the last week include Chevrolet, Nissan, Ford and Honda, this week’s No. 9 user of spot TV based on spot plays.
And, you can’t have auto dealers without auto insurers. As such, three active brands are present in the latest Media Monitors report.
