He has more than 30 years of programming and production experience, having held leadership roles at Viacom, The Walt Disney Company and CBS.
Most recently, he led programming strategy for MGM Global Networks’ linear and digital networks.
Now, he’ll serve as the head of programming for The E.W. Scripps Co.’s national TV networks business — which now incorporates ION Media’s brands.
Tom Zappala will assume the role, effective January 25.
He’ll be responsible for developing and executing programming strategy for the new Scripps networks. And, he reports directly to Jonathan Katz, the Katz Networks figure who now serves as COO and entertainment head for Scripps networks.
In his prior role at MGM, Zappala negotiated and acquired third-party product to support program initiatives and stunts, oversaw digital scheduling functions and facilitated renewal discussions with MVPDs and digital partners.
Now, the hiring of Los Angeles-based Zappala comes as Scripps builds the leadership ranks of its new national networks business.
“Tom is one of the most versatile and creative programmers in the media business today, on any platform,” Katz said. “His breadth of experience makes him exceptionally qualified to lead our programming efforts as we bring our national networks businesses together. I’ve always envied the companies that were lucky enough to leverage Tom’s talents, and now I’m thrilled that he’s part of our team.”
Zappala served as EVP/Programming for Viacom Media Networks and, from 2003-2011, in a similar role at The Walt Disney Company, developing programming and co-production strategies for its cable network groups.
Before joining Disney, Zappala held a variety of leadership roles at CBS. As SVP/Programming, he directed all programming and research operations for CBS’ owned-and-operated TV stations.
