Audience, formerly known as Aptivada, is widely known as a promotions and contesting platform used by both broadcast radio and television stations across the U.S. A big platform update has just been revealed, and among the companies eager to take advantage of the changes is Gray Media.
Introducing Audience 2.0 — a new iteration of a platform that the company says “redefines how media brands interact with audiences and generate revenue through personalized, interactive experiences.”
How so? “In today’s oversaturated digital landscape, where the average person is exposed to up to 10,000 ads daily, Audience 2.0 helps publishers, broadcasters, and digital-first brands stand out. The platform is purpose-built to convert engagement into measurable results, using AI, first-party data, and intuitive campaign tools.”
This excites Gray Media Senior Managing VP and Chief Digital Officer Mike Braun. “Audience 2.0 is disrupting the old model,” he said. “We’re not just collecting data, we’re using it in meaningful ways to drive revenue.”
Audience 2.0 brings to users a wide range of engagement formats—quizzes, polls, user-generated content, forms, and video. They are enhanced with dynamic logic, scoring, and personalized outcomes. New AI tools can assist media teams quickly generate content variations, form fields, and experiences from simple prompts.
To learn more about Audience 2.0, visit https://www.audience.io/experiences
