An independent omni-channel advertising measurement platform used to “verify, attribute and optimize” audio, streaming and video campaigns is now being used by the radio broadcasting company with majority control held by Soros Fund Management.
“With best-in-class measurement and analytics, Podscribe makes it easy to qualify ad performance, verify placements, and uncover insights that drive smarter decisions.”
That pitch was integral to the decision by Audacy Inc. to select Podscribe as a preferred measurement partner.
Podscribe will complement “existing measurement partners” — presumably Nielsen Audio, which was not mentioned in an Audacy communiqué announcing the Podscribe deal.
The arrangement with Podscribe is designed to enable attribution across most of Audacy’s digital portfolio, including streaming audio, podcasting, Connected TV, and display, with client-facing dashboards and API access that support automated reporting and portfolio-level insights.
Audacy also says the collaboration will support “select broadcast attribution initiatives” within the radio station group’s portfolio.
“By integrating Podscribe’s dashboards and APIs with Audacy’s campaign setup tools, advertisers will gain faster, more transparent insights into campaign performance,” Audacy says. “This deeper integration not only streamlines operational workflows but also empowers advertisers to make more informed decisions, driving continued business growth.”
Overseeing the partnership with Podscribe is Audacy President of Digital Sales Michael Biemolt. “With enhanced attribution and transparency across our portfolio, we’re giving clients even greater confidence in how Audacy drives performance at scale,” he said.
— Reporting by RBR+TVBR in Dobbs Ferry, N.Y.
