WASHINGTON, D.C. — ATSC, The Broadcast Standards Association, has appointed noted Indian broadcasting executive Anil Bhardwaj as Director of Technology & Strategy for India and Emerging Markets, “reinforcing the organization’s strategic engagement across India and key international markets.”
In his new role, Bhardwaj will represent ATSC’s interests in India, with a particular focus on collaboration with the Telecommunications Standards Development Society (TSDSI), India’s telecommunications standards development organization, while driving broader relationship-building efforts across the region.
“His appointment underscores ATSC’s commitment to global partnerships and leading the advancement of next-generation broadcast standards,” ATSC said.
An Electronics and Communication Engineer with postgraduate qualifications in Marketing and Information Technology, Bhardwaj brings two decades of broadcast industry experience, specializing in terrestrial broadcasting across South Asia, the Middle East, East Africa, Australia, New Zealand, and the Pacific Islands.
“Anil’s extensive international experience, strategic mindset, and deep understanding of both technology and regulatory landscapes make him an exceptional addition to the ATSC team,” said Madeleine Noland, President of ATSC. “As Direct-to-Mobile (D2M) commercialization gains momentum in India, his leadership in will be instrumental in building strong partnerships, advancing standards collaboration, and accelerating the adoption of next-generation broadcast technologies for mobile and more.”
Bhardwaj has held leadership positions with globally recognized organizations including GatesAir, Jampro Antennas, and Triveni Digital.
Noland added that ATSC looks forward to leveraging Bhardwaj’s expertise to deepen relationships with broadcasters, policymakers, and technology partners across India and beyond.
