The independent TV measurement and analytics firm founded by CEO Kristin Dolan has turned to a former M&A banker at Goldman Sachs in selecting its new President.
Most recently, he held principal roles at several fast-growing firms — including 605-owned ad tech, measurement and services firm Adscribe.
Taking the role is media and tech industry veteran Tom Keaveney, who was an executive at Adscribe, which is based in Dublin, Ireland.
Adscribe is known for its management and processing of “massive data sets.” That proved attracting to 605, which partnered with Adscribe to help develop the company’s TV measurement product, 605 PLATF0RM. Additionally, 605 in 2020 made a strategic investment in Adscribe, and then acquired the company..
“We were first introduced to Tom during our negotiation and subsequent acquisition of Adscribe,” said Dolan. “We are extremely enthusiastic to welcome him to the team and leverage his skill and experience in general management, sales and revenue acumen and overall executive presence. At a time in which our industry is changing rapidly, we are thrilled to have him leading our growth plans, with a focus on building market share and deepening client relationships.”
The President role is a new one at 605, and it will see Keaveney become responsible for 605’s strategic response to opportunities “to provide accurate measurement and actionable insights for a wide variety of partners and clients.”
As President, he will have direct oversight of the company’s Sales, Marketing and Strategy divisions.
“Joining 605, particularly at this moment as the company undergoes dramatic growth and with the industry evolving rapidly, is an unparalleled opportunity. I look forward to working with Kristin and the rest of 605’s talented team to add more depth around our ability to support clients across the entire lifecycle of TV advertising,” Keaveney said. “As data becomes increasingly scarce and less available, 605 is in a unique position with its long-term access to data secure, its processes around privacy robust and its analytic capabilities unmatched. I am confident that the work we are doing today will place us in a position to win based on these differentiating factors.”
— Adam R Jacobson
