Futuresource has released findings from its latest wave of Kids Tech international consumer research. The survey, interviewing children aged three to sixteen years, revealed that almost 60% of children are multi-tasking while watching TV – an increase of just over half when compared to the same survey conducted six months prior.
While the results indicate that TV is still the dominant platform for TV and video viewing — particularly in France where TV has more than a 50% share of preference — it raises questions around current engagement levels in a multi-platform world.
