ARC Software Inc. has entered into an agreement with Christian FM Media, a provider of programming content for Contemporary Christian formatted stations.
This makes ARC the primary affiliate research and management tool for the organization.
Christian FM programming is heard on radio stations nationwide. In addition to its flagship 24/7 formats, Christian FM provides custom voice tracking, music scheduling, and live personalities for stations of all sizes, along with a strong focus on building meaningful connections with local audiences.
ARC Software offers users a platform with integrated CRM that centralizes communication and contact management; its proprietary revenue analysis tools help evaluate station inventory and value. “With real-time updates to affiliate data, programming lineups, and market intelligence, ARC eliminates manual data entry and ensures that media companies always have accurate, actionable information at their fingertips,” ARC says.
