Applicaster ‘Zapps’ Video App Development with New Framework


A tech company devoted to simplifying the creation, delivery and management of OTT video applications has launched a new app development framework available within its Software-as-a-Service app development platform, Zapp.

Introducing Quick Brick from Applicaster, a toolset the company says gives users the ability to “shrink time to market, reduce development and maintenance costs, and increase post-launch agility.”

Some of the new capabilities now available in the Zapp platform include:

● Streamlined UI design tools – Zapp Studio’s new design toolkit provides direct control over design attributes, allowing for the creation of unique, bespoke apps without writing any code and easing developer workload.

● Enhanced developer toolkit – Developers can create bespoke user interfaces that seamlessly scale across mobile and TV platforms. Also, App features that utilize Zapp’s pluggable architecture – accessible via Zapp Marketplace – can now be developed once and applied across multiple platforms, reducing development costs and complexity. For example, UI login plug-ins like Search or Play Next now require a single Javascript developer to support all platforms.

● Accelerated post-launch agility – Media companies can utilize non-developers to adjust – or completely redesign – their OTT video apps without having to rebuild and submit their apps to app stores, further increasing Zapp users’ ability to adjust and pivot their OTT strategy as market conditions change.

The Applicaster platform features a proprietary framework that enhances React Native UI and UX with critical native app functionality.

Applicaster adds that the new Quick Brick framework further accelerates Zapp’s ability to streamline the design, deployment and management of complex video apps across Android, iOS, Apple TV (tvOS), Android TV, Amazon Fire TV, and Samsung and LG TVs.

“From day one, the Zapp platform was created to enable media companies to quickly launch and update great video experiences, and at the same time as make better use of their development resources,” says Jonathan Laor, co-founder and CEO of Applicaster. “With the new Quick Brick framework, we are further empowering our users to take control of their app destiny and self-manage their video apps like they’re used to with their other digital properties like their websites.”


Customers such as DirecTV, Fox and Viacom are utilizing Applicaster for direct to consumer app design and delivery across mobile, connected TVs, and connected devices. Applicaster in November 2019 was selected by Nexstar Media Group to deliver D2C strategies for its WGN America operation.