Appear, the Oslo-based live production technology company, is heading to the 2025 NAB Show with a focus on its just-released VX Media Gateway.
The product enables broadcasters to optimize their media workflows “by leveraging the power of hardware and the flexibility of software,” the company shares, adding that VX is “a ‘living platform’ that has been engineered to evolve with the industry’s needs.”
The VX Media Gateway is an essential software component of Appear’s broader ecosystem, working with Appear’s X Platform or as a standalone software solution deployed with existing workflows. This integration bridges traditional infrastructure with cloud-based workflows.
“The VX Platform is a step-change for the industry, offering exceptional capabilities for handling the complexities that broadcasters are facing when it comes to balancing hardware, software and hybrid workflows,” said Appear CEO Thomas Bostrøm Jørgensen. “We know that our customers need efficient and future-proofed technology. The VX Platform gives the industry the assurance that investment today is also an investment for the future. We are developing industry-leading solutions in both hardware and software, ensuring our customers can build workflows that are scalable and can be tailored to all their needs, today and in the future.”
Mirroring the inherently flexible design of Appear’s X Platform, VX has been developed as a modular, API-first, compute-native software platform. “As media workflows continue to shift towards cloud software environments, VX enables customers to future-proof their operations, providing a foundation for continued innovation in media transport, processing, and distribution,” the company says.
Appear’s Chief Technology Officer is Andy Rayner.
Appear will showcase live demonstrations of the VX Media Gateway at Booth W2042 at NAB Show 2025.
