AOL has created “AOL Video” to aggregate its online video library assets under one umbrella, and to drive the creation, production and syndication of high-quality online video content for users. AOL Video is now charged with delivering on the entire video value chain from creation through syndication to distribution, consumer experience and monetization for the benefit of users and advertisers alike. Ran Harnevo, co-founder of 5min Media, a major video syndication platform that AOL acquired in September, will oversee AOL Video as SVP and report to David Eun, President, AOL Media & Studios and David Mason, SVP/AOL Content Platform.
In the second half of 2010, AOL has accelerated its video content offering, closing deals with more than 20 content partners and digital studios to deliver a mix of high quality programming to AOL’s audiences. Within that mix, AOL has announced several new video franchises not seen anywhere else on the Web, including partnerships with Vuguru, Ben Silverman’s Electus, Next New Networks, Telepictures Productions and the Ellen DeGeneres Show Web site and MarloThomas.com.
Other video franchises across AOL’s owned and operated properties include, AOL Sessions; The Engadget Show; Translogic on AOL Autos; a number of shows on Cambio.com – Cambio Connect, Cambio Style, Cambio Goes Home, Cambio Cares; and The Secret Millionaire’s Club on AOL Kids.
Comparing data from comScore July 2010 to October 2010, AOL video streams increased from 192 million to 493 million, an increase of 157%. “You’ve Got…” the video series that launched on the new AOL.com on 11/1, generated more than four million views in its first two weeks, and featured guests such as Kelly Ripa, Barack Obama, Good Charlotte and the Marines in Afghanistan.