An “interactive and actionable” audio advertising platform that allows a listener to interact with the ad creative by voice in real time is getting a big splash in London, England.
It is a celebration of a new offering from AdTonos, which is officially launching the rollout on November 8.
Michal Marcinik, CEO and Founder of AdTonos, commented, “We believe that YoursTruly is state-of-the-art when it comes to fulfilling the untapped, thrilling potential for innovation in the Adtech space. Truly, we feel success in Adtech is all about the simplicity of use for brands and advertisers—and in the listener experience.”
YoursTruly integrates with both Amazon Alexa and Google Assistant and works on most Android mobile phones where the listener responds to an ad in order to receive more information or to perform any desired action.
A first-of-its-kind audio interactive campaign AdTonos deployed for Audi using this technology lays the foundation for audio and voice advertising innovation globally, the company said.
The YoursTruly technology debuted via an ad campaign that Omnicom Media Group’s PHD planned and delivered for Audi and targeted London’s commercial radio stations in a worldwide first — including Bauer Media brands Absolute Radio, Kiss Radio and Magic Radio. “Listeners could easily book test drives for the brand’s latest model through voice activation on their smart speakers,” the company says. “The campaign also harnessed intelligent geolocation technology to help listeners select their nearest dealership.”