It’s been a minute for Coca-Cola. And with the FIFA World Cup now underway across North America, one of the world’s most recognizable American brands has invested significantly in one of its biggest Spot Cable campaigns in years.
Newly released data from iHeartMedia-owned Media Monitors shows the soft drink and water brands company putting significant effort into a Spot Cable effort that last week resulted in more than 106,500 spot plays at cable.
That easily puts Coca-Cola ahead of the year’s leader, Liberty Mutual Insurance, which has been in a competitive battle with Progressive at Spot Cable that continued last week.
Meanwhile, the QSR category is red-hot, as a resurgent Burger King is now No. 3 based on some 66,606 spot plays at Cable.
How does the Spot TV report for the week ending June 14 look by comparison?
Here, Morgan & Morgan remains the leader by play count, while Progressive and Liberty Mutual are also fierce competitors in an environment where Pharma brands dominate.
