Sinclair Inc.-owned AMP Sports has been selected as the official media partner of Athletes First’s “The Block,” a hospitality and content destination during “Big Game Week,” scheduled for February 5–7 in San Francisco ahead of Super Bowl LX.
As part of the partnership, AMP Sports will deliver live podcast programming, meet and greet opportunities, fan-focused events, activations and parties from “The Block” — located at St. Joseph’s Art Society in San Francisco’s SOMA neighborhood.
Just don’t expect any NFL chatter, as other pro sports will take the spotlight.
On Friday, Unfiltered Soccer’s Landon Donovan and Tim Howard will host “Year of Soccer Fireside Chat” for fans, previewing the year ahead for soccer in the U.S. On Friday night, AMP Sports will host a Hall-of-Fame party with NBA Hall-of Famers Vince Carter and Tracy McGrady, featuring music by Fabolous.
On Saturday, the AMP Sports Block Party will feature live programming from fan-favorite shows and meet and greets with talent, including Unfiltered Soccer with hosts Landon Donovan and Tim Howard; Post Moves, with Candace Parker; The Triple Option, with Urban Meyer and Mark Ingram II; Throwbacks with Matt Leinart, Jerry Ferrara, and Annie Agar and AMP Sports’ newest original NBA series, Cousins, hosted by Vince Carter and Tracy McGrady.
The AMP Sports Block Party is presented by NHTSA.
Eric Welles, Sr. VP and Chief Digital Monetization Officer at AMP Sports, comments, “Through live podcasts and fan-driven experiences, we’re creating meaningful connections between athletes, audiences, and brand partners, bringing sports storytelling to life in a way that’s authentic, scalable, and impactful.”
