TORONTO — The AMP suite, known for its digital enhancement products and services, first came to fruition under former owner Triton Digital. Since 2019, it has been the property of Frankly Media. Now, a transaction has taken place that puts AMP in the hands of Canada-based radio industry ad revenue-focused SoCast.
The agreement widens AMP’s reach to more than 250 broadcasting companies, including Cumulus Media.
Key Frankly personnel will make the transition to SoCast, while AMP’s tech will be incorporated into the Engage content management system and the Reach digital ad revenue platform.
The deal has led SoCast to put the wheels in motion on a new array of new products and enhanced services, including an experienced account team and the introduction of a Rewards system. The company in 2023 collaborated with PromoSuite Mail for a new radio-centric webmail distribution product.
SoCast is led by CEO Elliott Hurst and COO Sandy Hurst.
— With reporting by Cameron Coats in New York.
