Byron Allen’s Allen Media Group (AMG) joined VideoAmp at the Cannes Lions Festival to announce a ten-year currency agreement in front of an intimate group of advertising industry leaders.
AMG is the first TV publisher to move forward with a deal of this kind, making VideoAmp their primary and preferred currency, effective immediately.
AMG’s decision comes as the industry shifts toward a multi-currency world, focusing on big data solutions instead of panels for measuring audiences. VideoAmp’s big dataset incorporates 39M households and multiple data sources, providing more accurate, representative, and effective ways of measuring an advertiser’s media spend across screens.
“Reliable big data measurement is much needed and will save the industry. This is something we have been waiting on for a long time — a company to come along and break the mold, to take us to the next level and to measure our channels properly,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “For Allen Media Group, that solution is VideoAmp.”
“What’s unique about this deal is Allen Media Group is the first to say VideoAmp is the primary currency, not the alternative. It’s a huge step forward for the entire industry as we are making measurement more accurate and equitable for everyone,” said Ross McCray, VideoAmp’s Founder and CEO.
AMG’s Byron Allen and VideoAmp’s Ross McCray will take the stage to discuss the agreement at the VideoAmp Summit taking place on Wednesday, June 21 in Cannes.
