NEW YORK — Latino Media Network (LMN), the entity that was founded with its acquisition of radio stations from TelevisaUnivision, has a new Chief Revenue Officer.
Rose-Anne Tifre now holds the role at the multiplatform audio and digital media network. She joins founders Stephanie Valencia and Jessica Morales Rocketto and CEO Sylvia Banderas Coffinet at the Latina-owned operation.
Tifre will oversee the commercial strategy for LMN and be responsible for positioning Latino Media Network as a leading multi-channel platform. She will focus on growing its revenue both locally and nationally and building and leading a high-performing sales team.
“We welcome Rosie to the LMN familia,” Rocketto and Valencia said in a joint statement. “As an esteemed and accomplished sales leader with audio and digital platforms, Rosie will be able to position Latino Media Network with advertisers who want to reach the fastest growing part of the U.S. population.”
Tifre said, “I am thrilled to work for a Latina owned media company aimed at informing, enriching and celebrating Latinos. Our stations can reach 1 in 3 Hispanics in the US and I am confident we can connect marketers to local and National Hispanic markets through the power of LMN’s audio and digital platforms.”
Tifre’s career in advertising sales and marketing management experience spans more than 25 years. Over the course of her career she has overseen over $350 million in ad revenue and grown incremental revenue as a lead in both total market and multicultural sales in audio and digital channels such as streaming, podcasts and satellite. Additionally, her vertical sales experience spans several categories including auto (luxury and domestic), CPG, beauty, retail, healthcare, telecom, home, and entertainment.
Tifre was the recipient of the “Distinguished Publisher Award” by the NYC Hispanic Chamber of Commerce.
