Amazon Ads and SiriusXM Media have “forged a strategic programmatic audio advertising integration” designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite and streaming audio operation’s digital audio portfolio.
This includes both Pandora and SoundCloud‘s U.S. distribution platform.
“For the first time, brands have seamless access through Amazon DSP to reach SiriusXM Media’s 160 million monthly digital listeners,” the companies shared on Tuesday.
Specifically, marketers using Amazon DSP can now activate SiriusXM Media’s streaming music portfolio via the AdsWizz Supply Side Platform.
The offering will soon extend to the SiriusXM Podcast Network, too.
“By combining Amazon’s diverse audiences and first-party insights with SiriusXM’s premium audio content, we’re fundamentally reimagining how audio can be integrated into comprehensive advertising strategies,” said Meredith Goldman, a Director for Amazon DSP at Amazon Ads. “Our relationship exemplifies our commitment to providing advertisers with unrivaled opportunity across all media channels, including audio, which has become an increasingly vital component of the consumer journey.”
Sherene Hilal, SiriusXM’s Chief Advertising Product Officer, added, “For the first time, brands can pair Amazon’s first-party insights with our audio content for smarter audience reach and full-funnel measurement that proves the impact of digital audio. As we look to close the gap between time spent with audio and ad spend and ensure audio is part of every media mix, this partnership marks a major step forward for programmatic audio, delivering the scale, precision, and audience-driven insights that brands need.”
Amazon Ads and SiriusXM Media will implement the expanded access with select advertisers in Q4 2025.
