What if you could enjoy a local broadcast radio station’s audio stream without all of the commercials? In the U.K., Absolute Radio has been promoting that to listeners with cheeky announcements. In the U.S., is there a thirst for such an option, given the array of streaming audio selections available to those with internet connectivity?
Auddia says the answer is yes, and it is seeing “better than expected” initial subscription conversion rates for its flagship mobile app.
