SmithGeiger, which describes itself as “a collective of social scientists, data geeks, journalists, storytellers, strategists, innovators, iconoclasts, and thought leaders,” has entered into a strategic partnership with a machine learning platform built to determine how video content “truly resonates” with viewers.
The pact is with Resonance AI, which analyzes elements in video like characters, pacing, mood, colors, lighting and storylines, and then connects the dots between these elements and viewer behaviors in an attempt to show what is impacting the audience.
“Combined with SmithGeiger’s program of research, analytics and audience insights, this new platform will help make those who make TV, make TV better,” the companies believe. “The platform is built to deliver keen insights, robust, AI-driven analytics, and strategic counsel to guide content producers in pilot testing, series development, story arcs, and ongoing program performance.”
According to SmithGeiger President and Founder Seth Geiger, partnering with Resonance AI “represents an ongoing commitment to develop the most precise, predictive, and actionable program insights, guiding program development, production, and marketing with one key goal: driving audience growth.”
— RBR+TVBR West Coast Bureau, from Agoura Hills, Calif.
