![Raoul Wedel at the 2019 NAB Show in Las Vegas [Photo: Francisco Montero/Twitter]](https://rbr.com/wp-content/uploads/raoul-wedel-fr-montero-2-e1703019165829.png "raoul wedel - fr montero 2")
Singapore’s multinational news channel, Mediacorp-owned Channel News Asia (CNA), is now partnering with AI audio platform Adthos to generate localized news broadcasts.
Using AI, broadcasts have been created which report the news in the Malay language but with a Singaporean accent.
CNA chose to partner with Adthos based on the capabilities offered via its latest release, Adthos for News. This feature allows broadcasters and publishers to generate complete news bulletins with the touch of a button via their newsroom system. Broadcasts can include quotes and clips, with multiple voices, music beds and idents in an instant, while weather, traffic and sports updates can be completely automated and localized for any location.
This first deployment focused on Malay (Baku); an accent of Malay specific to Singapore. Given that the new generation of Singaporeans mostly speak in English, it can be more challenging for broadcasters to find good voiceover talent that offers the diversity of accents.
Adthos CEO Raoul Wedel commented, “This is the first large scale project we have completed with one of our Asian clients and it’s been exciting to see what we have been able to do. In a region where there are so many languages and dialects, being able to offer this level of localization so quickly and easily offers a lot of potential for reaching and engaging larger audiences. We’re also delighted that AI is helping to preserve cultural diversity in languages not commonly spoken.”
Following the success of this project, CNA is planning to use Adthos for News for other languages in the future.
