BCE Inc., the parent of Bell Media, late Thursday released its Q1 2024 earnings report. How did the Bell Media segment perform during the first three months of the year?
Ad revenue was up 1.6%, thanks largely to “strong growth in digital advertising and improved out-of-home and radio performance,” in addition to Super Bowl LVIII ads tied to the NFL championship game’s coverage in Canada on CTV. Yet, overall media operating revenue sharply declined.
