Among the many emerging Hispanic markets across the U.S. is Greenville, S.C. In response to this growth, Mahan Janbakhsh‘s TBLC Holdings in December 2015 converted a Class A FM serving the city from Easley, S.C. to regional Mexican.
Today, it is the region’s home for personality-fueled programming including Univision Radio’s El Bueno, la Mala y el Feo; El Show de Piolín and the Entravision signature afternoon program Erazno y la Chokolata.
Soon, those shows will disappear from this FM signal, as Janbakhsh is selling it.