ABC Finishes No. 2 to a “World Series”-Inflated Fox in November in Adults 18-49 and Ranks a Definitive No. 1 in the Non-Sports Averages
ABC Airs TV’s Top 2 Scripted Series in November in Adults 18-49, As Well as the No. 1 Freshman Series and the No. 1 New Comedy
ABC Claims 4 of the Top 10 Most-Watched Shows Overall for November
ABC Grows in the Monday-Friday 10 O’clock Hour November-to-November
November 2009 (Complete 28 Nights):
ABC finished as the No. 2 network in November among Adults 18-49 (3.1/9), behind only a World Series-inflated Fox. ABC stood as the No. 1 network for November with Women 18-34 (3.2/9-tie) and Women 18-49 (3.9/10). In fact excluding sports, to level the playing field for the boosts that the other nets garner from professional sports (NFL games and overruns/World Series), ABC (3.3/9) ranked a definitive No. 1 for the ’09 November Sweep in Adults 18-49, outdelivering No. 2 CBS by 10% (3.0/8), No. 3 Fox by 32% (2.5/7) and No. 4 NBC by 57% (2.1/6).
Series Rankings: In Adults 18-49, ABC aired the Top 2 scripted series during the 2009 November Sweep, with “Grey’s Anatomy” – No. 1 and “Desperate Housewives” – No. 2. ABC placed 4 of TV’s Top 10 most-watched series overall in November: “Dancing with the Stars” – No. 3, “DWTS Results” – No. 5, “Grey’s Anatomy” – No. 8 and “Desperate Housewives” – No. 9. Between “Grey’s Anatomy,” “Desperate Housewives” and “Private Practice,” ABC placed the Top 3 TV series of the sweep with Women 18-49. Among Adults 18-49, ABC’s “V” registered as the No. 1 freshman series during November and “Modern Family” as the No. 1 new comedy.
10 o’clock Hour (M-F Live + Same Day): During November, ABC was up in the 10 o’clock hour during the week in both Total Viewers (+5% – 8.2 million vs. 7.8 million) and Adults 18-49 (+9% – 2.4/7 vs. 2.2/6).
(source: data and information provided by ABC. – The Nielsen Company, Most Current Program Ratings (10/29-11/25/09), unless stated otherwise. Series rankings based on regular programs only.)
