In February 1980, the sale of WBFG-FM attracted national headlines. Doubleday was the buyer, paying a single-station high price record by agreeing to fork over $8.25 million to Trinity Broadcasting for the station.
That station is now WDZH “ALT 98.7” in Detroit. But, back in 1980, Doubleday rocked the market by debuting “Detroit’s WheeLLZ.”
Today, the WBFG calls belong to another station. And, that station is now in the news as it is being sold, but for a price not nearly as much as that 1980 deal.
