Vizrt, which seeks to grow its clientele by pitching itself as “the AI platform for visual storytelling,” is heralding the NAB Show launch of its AI Keyer, a product designed to further enhance visual media’s virtual and extended reality (XR) scenarios.
The Vizrt offering enables background switching and augmented reality (AR) graphics insertion via a secure, proprietary product trained on real-world cross-condition footage.
Importantly, it can recognize human shapes as foregrounds, and separate backgrounds so talent can move around while being locked into the virtual scene.
“Without needing green screens, complex lighting setups, and time-consuming chroma keying, production teams can find new ways of engaging audiences and maximizing sponsorship value from anywhere,” Vizrt says.
Company CEO Rohit Nagarajan comments, “AI is transforming the world, and the creative industries are no exception. At Vizrt, we have been on this journey for years, embedding intelligence into our solutions, empowering storytellers, and delivering real, measurable impact for our customers. That is not a vision for tomorrow. That is happening today. The Vizrt AI Keyer is the latest proof point of our relentless commitment to innovation. Putting breakthrough technology in the hands of every creative, at every level, everywhere in the world.”
The Vizrt AI Keyer is among the products on display at the Vizrt booth across the 2026 NAB Show. The company can be found through Wednesday, April 22, in the North Hall of the Las Vegas Convention Center in space N2161.
