For the last two decades, he has served as SVP of Sports Programming at Sirius XM. Now, he’s heading to Las Vegas for a key role at VSiN, The Sports Betting Network.
This sees Steve Cohen taking the role as the network’s Executive VP of Talent and Programming.
Cohen will be tasked with “rapidly expand sponsorship, distribution, and audience, while continuing to deliver the most credible content sports bettors can find anywhere,” VSiN said.
Founder Brian Musberger commented, “With more than 37 years under his belt, Steve is one of the most respected and innovative executives in the media business and was key in VSiN’s original launch on SiriusXM. Having launched more than a dozen sports talk radio stations, including SiriusXM NFL Radio and Mad Dog Sports Radio following a successful 17-year career in terrestrial radio, it’s hard to find a media leader with more experience giving an audience exactly what they’re looking for. He is a beloved manager with a track record of getting the best out of talent and a unique understanding of the importance of unbiased, credible information for sports bettors.”
With a focus on delivering superior sports betting programming, Cohen will identify new talent, strengthen the network’s lineup, and create additional content for broader distribution, the company said.
“Since I first met the team back in 2015, I’ve known that they were building something special,” Cohen said. “I’m excited to join a group that has always been at the forefront of the sports betting industry and look forward to the opportunity to leverage my experience creating content across every sport and medium to deliver an exceptional product that satisfies the content needs of all sports fans, especially those who wager on sports.”
Cohen joined SiriusXM in 2004 and, as Senior Vice President of Sports Programming, he built and oversaw the company’s sports news and talk programs on all of SiriusXM’s sports channels, including the hiring of talent, show development and production. He led the development and launch of first-of-their-kind dedicated league-partnered sports radio channels like SiriusXM NFL Radio, SiriusXM NBA Radio, and SiriusXM NASCAR Radio.
In addition, Cohen and his team built and programmed SiriusXM Fantasy Sports Radio, SiriusXM College Sports Radio, SiriusXM FC, SiriusXM Fight Nation, the all-sports Mad Dog Sports Radio channel, as well as individual channels dedicated to the Power Five college conferences. He oversaw MLB Network Radio, SiriusXM NHL Network Radio and SiriusXM PGA TOUR Radio channels since the merger of Sirius and XM in 2008. He was also responsible for overseeing all live play-by-play programming available to SiriusXM listeners.
Before joining SiriusXM, Cohen served as the Executive Producer for both the New York Jets Radio Network and New York Giants Radio Network at WFAN Radio in New York, the Audacy Inc. Sports station.
A graduate of the University of Arizona, Cohen began his career in 1987 as a board operator and tape editor at WFAN.
