She’s been the General Manager of Salem Media Group‘s Columbus, Ohio, operation. Now, she is adding similar duties for the company’s five properties in the Tampa-St. Petersburg and Sarasota-Bradenton markets.
She’ll also oversee the “Salem Surround” operation in the Tampa Bay and Suncoast regions of Florida.
Carolyn Cassidy is taking on the addition roles for Salem, as Barb Yoder is departing, ending a run that began in 2011.
She reports to Regional Vice President Val Carolin, who commented, “As we worked to fill the big shoes that Barb Yoder has worn so effectively these past 12 years as General Manager, we were thrilled to learn that Carolyn had a strong desire to return to her Florida roots and serve the communities in her home state. Carolyn has proven herself to be a tireless leader with a deep commitment to service. She’s a hard and smart worker who gets involved and gets things done. I’m confident that the dedication and the skills she possesses will prove to be a great fit for our strong Tampa/Sarasota operation.”
Cassidy has been with Salem since May 2018. Before that, she was outside of radio, serving as a New York Life insurance agent for a little more than two years. Prior to that, Cassidy was with the former Wilks Broadcasting, holding the VP/Market Manager role for its stations in Columbus, Ohio. Before that she was Director of Public Affairs for Wilks’ Denver properties.
Cassidy has been an active member of the board of the Ohio Association of Broadcasters and has been twice recognized by Radio Ink magazine as a General Manager of the Year.
