A ‘Reimagined’ NAB Show Takes Shape


It may be six months away, but the National Association of Broadcasters (NAB) is busily putting together what will be a 2022 NAB Show that EVP/Managing Director of Global Connections and Events Chris Brown believes will “more closely mirror today’s media, entertainment and technology ecosystem.”

And, this “reimagining” will be done in a way “that is intuitive and makes it easier for attendees to navigate the event.”

A trio of distinct conference center sections will be created, with a focus on “three main pillars associated with the content lifecycle.”

Thus, the event scheduled for April 23-27, 2022, will see North Hall, Central Hall and new West Hall exposition areas of the Las Vegas Convention Center house what Brown calls “new curated experience zones designed to spotlight innovation, stimulate meaningful networking, inspire new ways of thinking and provide premium education, insights and a focus on real-world implementation.”

How will attendees now navigate the NAB Show?

The Central and North Halls will focus on content creation from pre-production to post, including the latest tools and advanced workflow options to elevate storytelling, in the “Create” area.

The West Hall will be a destination to explore content distribution and delivery, from cloud computing to new media infrastructure, in an area dubbed “Connect.”

The North Hall, the traditional home for broadcast media technology companies of interest to Radio, will be home to the “Capitalize” area. It will feature content monetization solutions and “next-generation technologies creating new revenue streams and fueling the content economy.”

Within the three pillars, “specially tailored exhibits, networking and education programming will comprise experience zones designed to drive innovation, provide inspiration and spur implementation,” the NAB says.

A fourth NAB Show content pillar in development will focus on critical components impacting all aspects of content creation and delivery, the association adds.