Broadcast media advertising and revenue management SaaS provider Marketron has unveiled a new product that is being touted as a production workflow platform built for radio broadcasters.
Now available is Marketron LINK, a cloud-based production platform that can enable radio stations to create and air the best ad copy for each of the radio spots it needs to produce.
“With LINK, broadcasters have a simple process for collaboration between sales, traffic and production,” the company says. “It eliminates the confusing back and forth of emails, paper production orders, and other manual processes that inevitably lead to information getting misplaced, resulting in makegoods, lost revenue, finger pointing and frustration between departments.”
Marketron has used Marketron LINK since 2018 to support their Traffic Hub managed services customers; it was developed as a way to manage the production workflow and connected directly to the traffic system.
“After many years of proving its value as an intuitive production workflow platform for large or small broadcasters, we feel confident brining LINK to a larger audience who have been looking for a solution to their production process,” said Jeff London, GM of Radio and SVP/Client Services at Marketron. “It is everything our broadcasters need — and nothing they don’t — to ensure communication is easy between all departments.”
Marketron LINK is directly accessible in Marketron Traffic and Visual Traffic Cloud. With workflows for sales, traffic and production, built-in media storage, audit trails, and both in-app dashboards and email notifications, Marketron is confident that the product “ensures accountability, communication and consistency.”
“Our problem has always been in-house handling of production,” said Sole Salas of client Flood Communications, the Nebraska broadcaster owned by Congressional candidate Mike Flood. “All the paperwork allowed for mistakes to happen, which cost time, money and unhappy clients. With Marketron LINK, I can see the status of the production request and stop the nonsense of constantly checking with the production team to see if my commercial was loaded.”
