Some 35 stations owned and operated by iHeartMedia in its so-called Pacific Area have a new leader.
Devonne Etcheverry has been named Area President for the region, effective immediately.
As Area President, Etcheverry will be responsible for overseeing all aspects of operations across multiple platforms including broadcast, digital, mobile, social and live events for the Pacific Area.
She will report to Dan Lankford, Division President for iHeartMedia.
Etcheverry most recently served as the Senior Vice President of Sales for iHeartMedia in Fresno, Modesto and Bakersfield. She began her career on the promotions team at Fresno’s KBOS “B95” in 1997 and has held many different positions within the company since.
“Devonne has done an excellent job as Senior VP of Sales for Fresno, Modesto, Stockton and Bakersfield for iHeartMedia the last four plus years,” said Lankford. “I’m excited to partner with Devonne to help grow her previous markets, and bring that growth to the Spokane, Riverside-San Bernardino and Monterey-Salinas markets newly under her oversight as Area President.”
She is a graduate of California State University of Fresno.
“I am so grateful and honored to be chosen as the next President of the Pacific Area,” Etcheverry said. “My journey with iHeartMedia has been nothing short of amazing and I am excited about the new opportunities that lie ahead. I am committed to this exceptional team of people across six markets and dedicated to building upon our existing successes.”
