The NBC Owned Television Stations property serving the San Francisco-Oakland-San Jose market has unveiled its new state-of-the art news studio.
As “NBC Bay Area” and KNTV-11 see it, the reimagined space “improves the viewer experience and enhances its connection to audiences across digital and on-air platforms.”
Viewers got a first look at the studio on June 29 during KNTV’s midday newscast, NBC Bay Area News at 11.
“Elevating our connection to our viewers has been the driving force of this project,” said Stacy Owen, President and General Manager of NBC Bay Area and KSTS-48, the Telemundo O&O serving the nation’s fourth-largest market. “It’s about moving the idea of a news studio forward, bringing the audience into our home and conveying news and information with clarity and impact.”
The studio, which is integrated into the station’s content center, spans 2,600 square feet and features a design that includes multiple standup locations designed for movement and flexibility.
“We are excited to take our on-air and digital news presentation to the next level with a new, modern and transparent look,” said Stephanie Adrouny, Vice President of News at NBC Bay Area. “Like our storytelling, our new storytelling space is unique, sophisticated, and mission-focused, delivering the best viewing experience for our audiences.”
The new 2,600-square-foot studio, at the station’s headquarters in San Jose, is designed by Jack Morton Worldwide.
The studio area also gives anchors and reporters the opportunity to reach out to audiences in ways that are specific to mobile and OTT platforms, NBCU says. The station’s OTT newscast, The Fast Forward, will be presented from a new dual-screen area and a touchscreen wall will enable interaction with viewers across the station’s social platforms.
Lastly, NBC says the new equipment is more efficient and sustainable, with reduced power consumption with LED monitor walls in each area and 5600K LED lighting throughout. A new overhead tracking ceiling camera allows for more open floor space allowing presenters to move more freely.
For photos of the new studio, click here. For a behind-the-scenes look of the studio build click here.
