Vizrt, a Norwegian company known for its real-time graphics and live production product line for content creators, is ushering in a new era of automated and scalable channel branding, promo, and marketing control for broadcasters across linear playout, FAST channels, VOD, and OTT.
Viz Channel Branding is designed to make audience retention and advertising revenue growth key benefits to its users.
Replacing Viz Multichannel, it introduces “far greater automation, control, stability, and visibility for your branding and channel cross-promotion needs across all linear and on-demand outputs,” Vizrt says. “On-screen branding events are dynamically built using metadata, rules, and conditions, while tight integrations with traffic and automation systems ensure frame accurate and correct playout regardless of changes to programming.”
Vizrt notes that the product has “a fresh and modern user interface,” and “enhanced stability, integrations, and failover support.”
Vizrt Senior Product Manager Kerry Stavri commented, “With Viz Channel Branding, broadcasters will enjoy far greater stability – especially those with very large playlists – and a new user interface will make it easy for new and existing users to get the most out of the system. Channel Deck and Failover Helper are the stand-out developments, ensuring broadcasters have even more confidence and capabilities in vital channel branding and promo efforts to win the fight for audience viewership and loyalty.”
Viz Channel Branding is available now.
