A MAX-imum Effort To Attract Cable TV Viewers

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It’s a OTT platform that features content from heritage subscription-based cable TV network HBO and a host of Warner Bros. Discovery basic cable channels. And, in a cord-cutting universe, the company led by David Zaslav is betting on continued growth of the digital delivery app.


To attract new users, WBD is using Spot Cable — a sign that Zaslav and his team have no fear in shifting viewers of its cable channels to Max.

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