A Marketing Master Mantra: ‘Show That Path To Change’


BOCA RATON, FLA. — If it wasn’t for COVID-19, the world’s leading marketing executives and brand strategy executioners would be gathered some three hours to the north, in Orlando, for the ANA Masters of Marketing Conference.

Arguably the best in-person affair for Chief Marketing Officers, brand stewards and media buying and planning leaders, Masters of Marketing — like other major affairs across 2020 — shifted to a highly intricate virtual model. Three days of continuous events kicked off Wednesday morning, and one of the highlights was a presentation from the Global CMO at General Motors. 

The key takeaway: looking inward to achieve total growth helped bring GM back from the brink.

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