From 1958 through much of the 2010s, New England’s African American community could turn to a 1,900-watt daytime-only AM for programming specifically tailored to this audience.
By 2011, with listening habits gravitating toward FM and digital audio opportunities, a change in focus came for the facility, with Urban One yielding control of the station to an entity that eventually acquired it in 2016.
Now, WILD-AM 1090 is being spun again. And, the owners will be making a “life changing” shift for the presently silent daytimer.