When it comes to the Home Improvement category, two major national retail brands have been key users of Spot Radio. Historically, however, one has stood out over the other with respect to spot plays and omnipresence.
For the week ending January 21, there was a role reversal at AM/FM radio.
As shown below in the newest Spot Ten Radio report from iHeartMedia-owned Media Monitors, Lowe’s soared to No. 1 behind the power of more than 56,500 spot plays.
At the same time, The Home Depot finished the week at No. 9 by spot plays, with just under 32,700 detected by Media Monitors.
Meanwhile, the story for Spot Radio is about commitment, as Progressive takes command of the auto insurance specialist category as Babbel establishes a beachhead for language learning brands. In the QSR category, Wendy’s is in the lead.
There’s also a credit card brand actively using Spot Radio: Discover.
