As February 2021 began, FuboTV Inc. saw its NYSE-traded shares reach an all-time high of $48.78, rising from just $3 in 2019. Over the next two years, however, severe share erosion followed, with FUBO ending the March 20 trading session at just $1.10.
Now, co-founder and CEO David Gandler, CFO John Janedis and the rest of the executive leadership team have signed off on a rebranding of its products by eliminating any “TV” references. It’s doing so via a national ad campaign co-produced by actor and Mint Mobile billionaire Ryan Reynolds‘ Maximum Effort Productions, an effort tied to an investment in Fubo made by Reynolds in August 2022.
