A Federated Agreement Brings Matrix Monarch To Operation


Federated Media has implemented the Monarch media ad sales platform offered by Matrix Solutions. The platform, operating as a single hub, is designed to link all Federated Media users, giving them access and viewing capability for enterprise data.

“Monarch has elevated our sales strategy, positioning our sales teams’ for greater success, by providing us a more systematic and strategic way to manage new account acquisition,” said James Derby, Chief Strategy Officer/Dir. of Programming, Federated Media. “Additionally, the key business intelligence afforded to us as a result of having real-time forecasting and pending data, coupled with rolled-up reporting available at our fingertips will help streamline our operational workflow moving forward.”

The Monarch media ad sales platform serves as a hub to media companies who seek to streamline the aggregation, automation, and integration of their data. Utilizing multiple integration points beyond connecting and normalizing data provides users with full visibility into their business and enables them to make smarter and faster business decisions.

Matrix Solutions CEO Mark Gorman commented, “Making the decision to implement a new technology is only the first step, the real value comes from those whom properly adopt it and use it to their advantage and we are pleased to be working Federated Media to make the most of their technology investment.”