The streaming and digital video landscape is one that traditional broadcast television station leaders cannot ignore, given the swift embrace of video-on-demand platforms, free ad-supported streaming television (FAST) channels and advertising-driven apps. Yet, the fight for more ad dollars from linear, over-the-air TV has never been more fierce.
A “new industry report” that’s more propaganda than insight-driven brings another cautious tale to broadcasters that Connected TV purveyors want your ad dollars.
